For those that don't know what Page rank is, it is a number on a scale of 1 to 10, which should be thought of as the "trust" google has in your website. There has been much debate on how important PR is to your websites success and search engine traffic.
Alexa ranking, on the other hand, is an altogether different number. Your Alexa rating is not determined by how much traffic your website receives, but rather the amount of visitors that reach your page that have the Alexa toolbar installed.
In my opinion you should be trying to improve your Alexa rating, but PR is a selling point for your website, should if you decide to sell or 'flip' your site on popular webmaster message boards.
The truth is, both PageRank and Alexa ranking improvements will be achieved by only by writing or creating quality content. Once you have done this, consider adding a vBulletin forum to your page, and let your community build links for your site through your own forums. Provide something new for your visitors, and let your ranking improve themselves. No magic formula here!
Using article websites as promotion is an excellent tactic for marketing your website, which can also be beneficial to your PR and Alexa rating. Not only do you get a high PR back link within your article, but you also will get potential clicks on this link, if your article is quality.
In conclusion, you should be analyzing the PR and Alexa rank of your competition. This will be useful in revealing how difficult your competition will be for any particular keyword.
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